Creative direction. Human connection.
Fatima
Hjeij.
Turning ideas into clear creative direction, engaging content, and purposeful visual stories.
From the first idea
to the final frame.
Every AI video in this portfolio was developed by me from scratch. I created the concept, wrote the script, planned the storyboard, and generated each visual based on the brand’s identity and objectives. I then transformed the visuals into video scenes and completed the final edit by adding transitions, music, sound effects, and on-screen text. From the initial idea to the final production, I managed the full creative process to deliver engaging and purposeful content.
- Discover
The idea
Brand goals, creative concept, and a story worth telling.
- Develop
The direction
Scripts, storyboards, and a considered visual world.
- Deliver
The final frame
AI visuals, motion, sound, and the details that bring it together.
A few stories.
A lot of possibility.
Product films, brand worlds, and ideas brought to life with AI.
Design process turned into content people watched.
For these two videos, I developed the creative concepts and planned how each logo design process would be presented in a clear, engaging, and satisfying way.
The first video presents the creative process behind the Berry Bee identity. I selected visual references connected to the brand, including a bee, blueberry, leaf, and the letter B. These elements were simplified and combined step by step to reveal the final logo, followed by a preview of the complete visual identity.
The second video reveals the creation of the Flâneur Accessories logo. I built the visual sequence around the brand’s connection to jewelry, using the shape of an ear, an earring, and selected letterforms to explain how the final logo was developed. The video moves from the initial inspiration to the completed identity and its application on branded packaging.
My role included developing the concepts, creating the opening hooks, planning how the videos would be filmed, selecting the visual elements shown on screen, organizing the sequence of the design steps, and choosing music that matched the rhythm of each video and strengthened the final reveal.
Results
One video reached more than 300,000 views, while the other generated over 86,000 views. Together, they achieved approximately 386,000 views and attracted around 2,900 new followers.
These results demonstrate how a strong hook, thoughtful creative direction, carefully selected music, and well structured storytelling can transform a design process into engaging social media content that delivers measurable growth.
Crunchy Bites Brand Identity Reveal
For this video, I developed the creative concept and directed the complete presentation of the Crunchy Bites brand identity. The idea was to transform the designer’s workspace into an engaging visual journey that gradually reveals the brand, from its colors and logo to its packaging and final applications.
I planned the sequence of the video, defined which design elements needed to be prepared, and coordinated with the designer to organize their appearance on screen. I also determined the timing of each reveal, the order of the visuals, and how the transitions should flow to keep the viewer interested until the final composition.
In addition to the creative direction, I filmed the video and selected music that matched the energy, rhythm, and playful personality of the brand. My role covered the concept, shot planning, team coordination, visual presentation, filming, timing, and music selection.
Creative Operations Manager & Content Creator
I combine creative thinking with strong project coordination to take each project from the initial client conversation to final delivery.
Creative direction, content strategy, and AI video production — connected by a hands-on approach to every stage of a project.
More about my approach
As a Creative Operations Manager, I communicate directly with clients to understand their goals, requirements, and expectations. I prepare quotations, organize project timelines, assign tasks to the team, and coordinate between team members and clients to keep the workflow clear and efficient. I also follow up on every stage of the project, manage feedback and revisions, and ensure that the final work is delivered on time and meets the client’s vision.
Beyond project management, I contribute creatively by developing concepts, suggesting ideas to clients, and preparing visual references and inspiration for the team. This allows me to translate the client’s needs into clear creative direction while keeping everyone aligned throughout the process.
At the same time, I work as a Content Creator, developing content ideas, scripts, social media posts, captions, reels, and monthly content plans. I research trends, identify opportunities for engagement, select suitable hooks and music, and help plan how each piece of content should be presented. I also review content performance and use the results to improve future ideas.
I also create AI-generated promotional videos, transforming initial concepts into complete visual stories. My process includes developing the idea, planning the scenes, creating storyboards, selecting visual references, writing detailed AI prompts, and maintaining consistency between characters, products, environments, and transitions. I use AI as a creative production tool to develop engaging branded videos that support marketing campaigns, product promotion, and social media storytelling.
Working across operations, content creation, and AI video production has taught me how to balance creativity, communication, organization, and execution. I do not only create content; I help manage the complete journey behind it, bringing clients, ideas, technology, and creative teams together to deliver purposeful work.
Short profile version
I am a Content Creator with experience in developing ideas, writing scripts, planning social media content, and creating engaging posts and reels. My work begins with understanding the brand, its audience, and its goals, then transforming those insights into clear concepts, strong hooks, visual references, and content that connects with people.
In addition to content creation, I have experience coordinating projects from the initial client brief to final delivery. I communicate with clients to understand their needs, suggest creative directions, prepare quotations, organize timelines, assign tasks, and coordinate between clients and the creative team. I also provide the team with references and inspiration to ensure that every project follows a clear and consistent direction.
This combination of creativity and coordination allows me to see the full picture behind every piece of content. I understand how to develop an idea, communicate it clearly, guide its execution, and ensure that the final result supports the client’s objectives.